Best AI visibility tools in 2026 — and which one fits regulated iGaming

As of 7 October 2026. Features change fast; check each tool's own site before you buy.

What an AI visibility tool actually does

Every tool in this list does a version of the same thing. It sends a set of questions to AI models, stores the answers, and counts how often your brand — and your rivals — show up. The differences sit underneath that loop:

• Which questions. Ones you type in, ones generated from your keyword list, or a fixed set built from real demand.
• Which engines. Chat assistants, Google's AI surfaces, or both.
• How often, and how many times. Daily or weekly; one answer per question, or several.
• What gets reported. Mentions, citations, position, sentiment, share of voice.

None of these choices is neutral. Two tools can report different numbers for the same brand on the same day and both be "right" — because they asked different questions.

Five questions to ask before you buy

1. Who writes the questions? If you do, you'll measure what you already think matters. Useful for tracking, risky for benchmarking.
2. Is each question sampled more than once? AI answers vary run to run. One answer per question is an anecdote.
3. Are confidence ranges shown? If two brands sit close together, can the tool tell you whether the gap is real?
4. Does it cover your market in your players' language? A US-English prompt set doesn't describe a European regulated market.
5. Does it know who's licensed? In gambling, a model recommending an unlicensed brand next to yours is a different finding from a model recommending a licensed rival.

The tools, one by one

Profound

An enterprise platform that pairs AI visibility monitoring with an "AI Marketer" and agents that research, write and stage content.[1] Enterprise tracks up to nine answer engines, including Google AI Overviews, Google AI Mode and Microsoft Copilot, with daily prompt runs, all-time history, API access and SOC 2.[1] Its named industry pages are travel, retail and pharma.[2] Best for: large marketing teams who want measurement and content production in one place.

Peec

Built for marketing teams and SEO agencies.[3] Self-serve plans track daily across a choice of three models, with Enterprise opening up to thirteen.[3] It reports visibility, position, sentiment and share of voice against competitors, plus source analytics that classify cited domains.[3] Peec says it's trusted by more than three thousand brands and agencies.[3] Best for: SEO-led teams wanting a clean, fast prompt tracker with strong source analysis.

Semrush AI Visibility Toolkit

An add-on to the Semrush suite, aimed at SMBs, agencies and mid-market companies.[4] Its AI Visibility Score benchmarks how often your brand is mentioned against the median of competitors Semrush identifies automatically.[4] Prompt tracking runs daily on platforms such as Google AI Mode and ChatGPT; brand performance reports, including sentiment, update weekly.[4] Best for: teams already living in Semrush who want AI visibility beside their rankings.

Ahrefs Brand Radar

Two products in one. The AI Visibility Index runs more than four hundred and fifty million prompts modelled from real searches in Ahrefs' keyword database, across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot.[5] Custom Prompts lets you track your own questions, and adds Claude.[5] The index is re-tested monthly on a ninety-day window.[5] Best for: broad, no-setup benchmarking of any brand or category, especially where search demand is high.

Otterly

A lighter-weight, self-serve tracker. Base plans cover ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini as add-ons, tracked daily across fifty-plus countries.[6] Best for: smaller teams and agencies that want daily tracking without enterprise overhead.

LLMrefs

Takes a keyword-first approach: you import SEO keywords and it generates the prompts behind them.[7] It covers a wide engine list including Grok, DeepSeek and Meta AI, with weekly reports and geo-targeting across fifty-plus countries.[7] Best for: SEO teams who think in keywords and want broad engine coverage.

Mira Index

The only tool here built solely for regulated gambling. For each market it asks a fixed, demand-weighted set of real player questions — in the local language — to six models: ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek. Each question is asked five times per model, every week, and every figure carries a ninety-five per cent confidence interval.

Two things set it apart. Each brand detected in an answer is checked against the market's official, dated licence register, so you can see which recommended brands are licensed there and which aren't (heuristic, and reviewed by a human before it's used publicly). And scores are written once and never recomputed, so the history doesn't shift under you.

What it doesn't do: it doesn't track Google AI Overviews, AI Mode or Copilot; it runs weekly, not daily; and it doesn't write content. Best for: licensed casino and sportsbook operators, and the agencies that serve them, who need a defensible read on one regulated market at a time.

At a glance

"Not mentioned" means we found no licence-register feature on the vendor's public pages on the date above.

How to choose

Start with the question you need answered. If it's "how visible are we in AI, everywhere?", pick a general tool — probably the one that bolts onto the SEO suite you already pay for. If it's "who do the models recommend to players in our licensed market, and are they allowed to be there?", that's what Mira Index measures.

The two aren't rivals for the same budget line. One watches the whole map. The other watches your market closely enough to put a number in front of a board or a regulator.